Olivier Cousin is a legendary grower and one of the true pioneers of natural wine. He has farmed his family vines in Martigné-Briand, Anjou with biodynamics, ploughing only by draft horse since the 80s and working in the cellar with strictly no additions for over 20 years.
Since then he has courted his fair share of controversy. His staunch anti-establishment provocations making him the scourge of the Anjou AOC board and, in the process, a symbol of defiance and an inspiration to many who followed.
Few of the producers we work with are the type to be featured in Decanter magazine, but back in 2011 even they ran an article on Olivier with the ominous headline ‘Loire producer faces jail for protest labels’. This was after 15 years fighting an ongoing legal battle with the Loire Wine Administration.
From refusing to pay subsidies and stepping out of the appellation, to impish subversion of labeling requirements - it’s safe to say that Olivier gleefully became a pain in the backside of the authorities.
His actions in support of his strongly held views that the official Anjou denomination was worthless as it promoted industrial methods in its wine. There is fantastic footage of him showing up to one of his court appearances on horseback, a barrel of his wine in tow to drink with supporters on the steps outside.